HERON PRESTON’S FALL/WINTER 2019 COLLECTION NIGHT SHIFT DEBUTS IN IMMERSIVE PALAIS DE TOKYO SHOW
Heron Preston debuts “Night Shift”. The collection places a value on outerwear, sustaining the brand’s love for useful aesthetics. Muted Designs demonstrated an elevated balance that translates outside of youth culture. The primary logo for the collection is an adaptation of the Securitas three-dot design, with three ovals and Preston’s hallmark Cyrillic “STYLE” marker.
A section of new upcycled pieces in the collection were created from decommissioned military parachutes. All cotton, jersey and fleece in the collection is now made with organic cotton.
This season marks the first collaboration with UGG, two boots (a slip on and a zip-front with leather pull) and a low-cut slip on with interior sock. The collection also debuts a new collaboration with Nike, Heron Preston’s version of the Huarache.
FW19 will also debut the Cube Bag a new trademark accessory with sharp lines and quilted exterior. Last but not least this season will also introduce “Uniform” a collection of essential pieces that form the foundation of the Heron Preston Brand. The collection includes a classic canvas workwear jacket and pant, a hoodie and denim will be available every season.