Holubar, a classic brand of the American “Outdoor Gear” , was born in Colorado in 1946 from an idea of Alice and Roy Holubar , and began informally its business with the sale of army surplus down-filled sleeping bags and expanding then the offering to parkas, backpacks and climbing pitons. For the Holubars their great passion for the outdoors activities gradually turned into a real business until the formal start of Holubar Mountaineering in 1947.
The brand was able to take advantage of this development meeting the tastes of a young audience with stylistic contributions that nothing took off anyway with quality content and functionality of each garment : this ability to combine technical excellence with a contemporary look, took Holubar to gain an important position also in the kids market. In 1968, the Holubar’s decided to sell the business and in the ‘80s the brand was put to sleep from its new owners. Holubar is currently the subject of a major revival which started from Europe and aims to re-launch the brand in the United States and worldwide.
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