NEW BRAND ALERT : MAISIE WILEN

MAISIE WILEN LAUNCHES IN LOS ANGELES

Photos by BFA

Photos by BFA

LA-based Chicago Designer Starts Namesake Label With Seed Funding and Support from Kanye West June 2019 - Maisie Wilen, a contemporary women’s fashion label, is being launched by Maisie Schloss, a Chicago native and former womenswear designer at YEEZY, backed by Kanye West.

For pre-spring 2020 Maisie Wilen will present a range of artful womenswear with an emphasis on print-driven cut-and-sew knitwear. Designed in Los Angeles with imported fabrics, the full pre-spring 2020 collection will feature 27 styles and 85 SKUs ranging from $100 to $950. Maisie Wilen’s premiere collection is inspired by rhythmic gymnastics and robotics. Ergonomic, flowing lines and elegant fluidity emerge from ultimate rigidity and calculated systems. Rich textures and prints are applied to familiar, playful yet sexy silhouettes. The line’s inclusion of t-shirts, sweatshirts, and sweatpants are a direct nod to Yeezy’s influence but assume a unique identity with large flocked graphics. Before establishing Maisie Wilen, Maisie Schloss worked as a womenswear designer at YEEZY. Kanye West showed admiration for Schloss’s unique style and design talent, and provided the designer with her first round of seed funding and support to allow her to further explore her vision. Maisie Wilen is launching in two stages with a friends-and-family preview in Los Angeles on June 5th and a presentation in Paris on June 18th.