VFILES x DIESEL Present:
“The Second Wednesday in July”
VFILES and Diesel have teamed up to create an event featuring a reimagined Diesel collection by emerging designers from the VFILES Community: Bandulu, Eric Lawrence, Menyelek, and OBLANC. The designers have completely transformed the collection through a variety of techniques: embroidery, fabric and shape manipulation, reconstruction, distressing, and more.
The event will convert the VFILES Shop into a gallery space displaying the designers’ works and will take place during New York Fashion Week: Men’s. Designers will be in attendance with muses of their choice that embody the spirit of their creations.
Diesel believes in the importance of supporting local and emerging talent, making the collaboration with these young designers an organic one.
“Diesel is thrilled to be working with VFILES, one of the most creative fashion platforms in this industry. We believe this collaboration is going to create a lot of excitement around our product particularly in the way that these young and upcoming designers have interpreted our brand.” said Stefano Rosso, CEO Diesel North America.
Eric Lawrence emerged into the world of fashion after moving to New York City in 2014. He has worked alongside many influential fashion designers and stylists. After assisting Matthew Williams on the launch of ALYX, and launching the widely worn “ANGER” collection in collaboration with Mr. Completely, Lawrence is now focused on further lending his vision to artists and brands.
Bandulu is a New York based brand rooted in bootleg inspirations. The contrast between street and luxury comes through through upcycling and craftsmanship. Bandulu takes quality, vintage clothing and rejuvenates life into it through hand embellishments such as beading and embroidery.
Menyelek is a New York based label founded in 2013. Inspired by creative frustration and family loss- Menyelek primarily uses techniques such as reconstruction and garment piecing to convey his vision of fashion as art.
OBLANC is a New York City based brand, established in August 2017 by Olivia Leblanc. Oblanc is a unisex clothing and accessories brand that focuses on new ideas for workwear functionality and graphic branding. The OBLANC brand utilizes sustainability in streetwear clothing by recycling and repurposing to avoid overproduction.
VFILES is a platform, community, and cultural force built on a mission of connecting and empowering the global youth community. VFILES connects through multiple touch points: VFILES.com, the VFILES app, and through unique live events, merchandise and original programming all with the goal of making their voices heard.
Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.