NEW YORK— Unexpected rainy weather did not stop the “Blood, Sweat, and Tears” art and silent auction event featuring two talented Latina female artists, Tanya Lavache and Minxinx, from taking place Thursday at Ogilvy in Manhattan.
This art show was made possible through the production of NEXTMARVEL, a creative network that reaches out into promoting creative artists and in collaborations with Ogilvy, a top international advertising agency as well as LatinRED, an Ogilvy professional network dedicated to celebrating Latin culture. The wonderful music was provided by Marco Miro and the open bar served Pepsi, Vodka and Snap Dragon Cabernet Sauvignon provided by bartender Andrew Stone.
“Blood, Sweat and Tears” had originally been set to be showcased at the beautiful rooftop of Ogilvy but relocated to the downstairs cafeteria. Due to the sudden turn of events, the organizers quickly hurried into setting up the equipment and removing chairs and tables so that there was ample space for the display of the art work. While Misha (Minxinx’s bestfriend), and I took it upon ourselves to begin laying out both Lavache and Minxinx’s paintings.
The lights slowly began to dim and the small cafeteria was soon filled with numerous guests. The demographics of the audience were of equal young men and women ranging from their 20s to 30s. Viewers paced around while others stood in a tenacious manner to really gaze and value the paintings with wonder.
Tanya Lavache entered the cafeteria first with a smile that could light up a room. Dress with a long skirt that held a cute embedded bowtie piece around the waist, she sat and shared with A.R.T.S.Y on how thrilled she was to showcase her latest paintings. When asked at the end of the night on her thoughts of the event she said, “I think for the changing of the date, the weather and the last min space change, the show turned out to be great. We had close to 170 people show up who shared very positive feedback with me about my work and the show in general. Both of us successfully sold work and built connections to potentially be a part of more opportunities in the future.”
Next came in Minxinx with a fun and playful skirt that matched her personality. She also shared with A.R.T.S.Y on how excited she was about this event and on how grateful she was to all those who had arrived to come and support both her and Minxinx’s work. At the end of the night, when asked what she had thought of the event, she said, “I am completely shocked and impressed with LatinRED, Ogilvy and NEXTMARVEL, with the small amount of time and tiny budget they managed to put everything together so well. Although it was moved to the cafeteria I think it turned out pretty damn good. I think this show was definitely a success and I know it won’t be the last, so stay tuned!”
Overall, the ultimate goal of displaying the artist’s struggles, hearts and passions as Latina New Yorker’s on canvas was successfully achieved. Their love for art and beauty surely reflected in both their work, their sense of style and in their character. For much of the show, it felt like I was at a family get together. A friendly contagious aura of smiles and laughter filled the room as everyone associated with one another. All around it was an awesome night filled with positive vibes and some great artistic energy; fantastic art and making connections, you certainly cannot go wrong with that!
Article by: Astrid Sarmiento