HERON PRESTON SENDS HIS FALL 2018 COLLECTION INTO THE STRATOSPHERE
Preston’s Fall/Winter 2018 Collection Shines a Spotlight on NASA – Check Out the Short Film ‘Above the Clouds’ Wherein The Designer Sends His Collection 32 Miles (50 km) Above The Earth’s Surface
NEW YORK, NEW YORK – July 27, 2018: Designer Heron Preston debuts a short film entitled ‘Above the Clouds,’ documenting the process behind Preston’s third womenswear and menswear collection for his eponymous brand.
Directed by Heron Preston and David Laven (@thatssolaven), ‘Above the Clouds’ provides an intimate look at the execution of Preston’s new collection in celebration of NASA. Shot over the course of six months, the film culminates with Preston literally launching the collection’s hero look 32 miles (50 km) up into the Earth’s stratosphere. Watch here.
The Fall/Winter 2018 collection drops today, July 27. Across 31 pieces, Preston incorporates NASA’s authentic 1976 logo, consisting of the word NASA in a unique logotype nicknamed the ‘Worm.’ Inspired by the outer layer of NASA’s spacesuits, Preston interprets the iconic uniform in the form of a 3M nylon space jacket, a silver denim logo jacket, and a multifunctional convertible backpack which can also be worn as a fanny pack or tote bag. The collection is branded with “fall/winter 1990” as an homage toWorm.
Preston first teased the idea of the NASA-themed collection in December 2013, in the New York Times Style Section piece titled “The Street Wear Designer Heron Preston Has His Eyes on NASA.” NASA celebrates its 60th anniversary on October 1, 2018, coinciding with Preston’s Fall/Winter collection.
Heron Preston’s Fall/Winter 2018 collection is sold through Heron Preston’s online store (heronpreston.com) and at leading retailers worldwide, including Mr Porter, Barney’s New York, Bergdorf Goodman, Kith NYC, Patron of the New, Hirshleifers,, Maxfield, Riccardi, The Webster, 10 Coso Como Seoul, Antonia, Antonioli, Boon the Shop, Contraband, D-MOP, Four by Azzurro, Harrolds, I.T, Harrods, Matches,KM20, L’Inde Le Palais, Lane Crawford, Marais, End., Selfridges, Smets Concepts, Soto, Ssense.com, Surrender, Club Designer and more..