Gabriela Ballow: #NYFW, Blogging and Style

September 17, 2014

IMG_4132 copy“My personal style reflects a little bit of my past. I used to be a punk rock ‘77 girl. But then obviously you grow up, and you can’t do that forever. I still have influential leather pieces, ripped jeans and I’m always wearing black. But then I’m also really fun; my personality is ‘pop-y’, random and in your face. So then I will all of a sudden wear a two-piece jumper that’s completely printed out, matching. I’ll say I’m like punk-rocker-minimal with a pop of color.”

Gabriela Ballow, L.A based fashion blogger, hung out with us in the East Village to chat about her first NYFW experience, what Cult Culture is, and the job she scored during her stay.

During NYFW, Gabriela worked the Skin Graft Show at the Lincoln Center. She shot behind the scenes/front row content and photos. While this wasn’t Gabriela’s first stay in the city, it was definitely her busiest. Aside from the madness of fashion week, she ended up having an interview with the garment brand Clover Canyon and was hired right on the spot as their Social Media Manager (stationed in L.A).

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Before landing this position, Gabriela worked as a fashion buyer for G-Star RAW. She says, “As a buyer, I started from the bottom. I was working retail as just a sales associate selling denim. Then I started my fashion blog Cult-Culture.com and the owner came up to me and was like, ‘Hey I went on your website, it’s really dope. We’re looking for someone to fill the buying position for women’s west coast collection’.” Her vision for detail and style aesthetic is aimed to influence and gain the attention of viewers.

Cult Culture not only displays outfit posts or just her personal style, it also touches on music, events and lookbooks she finds to be cool. In 2-3 years, Gabriela still plans to be blogging. “I’m hoping my shit blows up in two to three years. I’m going to be very consistent and work on it.” Her goal is to also eventually turn Cult-Culture.com into a magazine that hits on every point in culture.

By: Nicole Callender
Photography By: Aagdolla






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