HERON PRESTON ANNOUNCES NEXT STOP ON HIS GLOBAL RETAIL TOUR: PATRON OF THE NEW IN NEW YORK CITY. THE DESIGNER’S GLOBAL RETAIL TOUR FOR HIS DEBUT AW17 COLLECTION IS COMING TO AMERICA.
The Designer’s First Full Collection Began Landing In-Stores Globally On May 20, 2017. Preston Has Moved Across Cities To Celebrate The Collection With A Series Of In-Store Events, The First Of Which Will Took Place In Moscow at KM20 On May 19, 2017. Preston Will Host The New York Leg of The Tour during New York Fashion Week Men’s on July 12, 2017 at Patron of the New.
NEW YORK : Heron Preston, the innovative creator whose fashion collaboration with the Department of Sanitation made headlines during New York Fashion Week in September, has been on tour celebrating the global launch of his first full collection for his eponymous line with a series of events in key cities including Paris, London, Moscow, and Milan. The designer stop off in New York for an in-store event and installation with Patron of the New before departing for the final two cities on the tour, Tokyo and Seoul.
Preston hosted an event on Wednesday, July 12, 2017 in collaboration with Patron of the New to mark the drop of the highly anticipated debut collection from the New York-based designers AW17 season. The collection, titled For You, The World offers a cohesive narrative, tying in ideas, graphics and inspiration that Preston has explored in capsule collections and exclusive releases over the years.
The Heron Preston Patron of the New pop-up will run for two weeks started on Wednesday, July 12, 2017; on day one of the pop-up Jonathan and Lisa Pak, Patron of the New’s founders, hosted an event with Preston to earmark the opening of the pop-up. Preston’s pop-up at Patron of the New will showcase a number of Heron Preston x DSNY items presented during NYFW in September 2017 alongside the main AW17 collection and a limited edition graphic tee created for the retail tour partners exclusively for sale at these limited pop-up installations.
The Heron Preston pop-up and installation at Patron of the New opened from July 12th to July 26th at 151 Franklin St., New York, NY 10013.
Heron Preston is the true embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he has become a cultural icon in youth culture, known for his bold aesthetics. Applying the knowledge he gained from earning his B.B.A from Parsons School of design and his San Fransisco upbringing, Preston now functions as an artist, creative director, content creator, designer and DJ ; the one common thread among his impressive bodies of work is a commitment to innovation, experimentation and unpredictability. He’s never one to worry about breaking rules, as evident by his e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories. He finds particular joy in the unexpected; taking conventional themes and reinterpreting them. Take for example his most recent “UNIFORM” work, where he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. His signature style has earned him collaborations with the likes of Virgil Abloh. He’s also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label. WWW.HERONPRESTON.COM@HERONPRESTON